Big Red Strawberry Farm, also known as Taman Agro Tourism Cameron Highlands offers one-stop garden and farm centre to relax and unwind. Perched on a steep hill slope overlooking Brinchang, the center is accessible by road from Star Regency Hotel, marked by large signboards from town. Once at the foothill, the entrance is located right next to Cactus Valley.

Starting from the main entrance, visitors will climb up some steps to a koi fountain, flower nursery and mini petting zoo filled mostly with rabbits. The walkway then leads through the strawberry farm where self-picking for purchase is allowed. Finally, the walk ends at a cafe and shop where fresh strawberries and other local products may be purchased. Big Red is open daily from 8.30am till 6pm.

The farm is famous for growing organic salad vegetables and fresh strawberries. The greatest attractions for the travellers to this stop is to hand pick fresh strawberries or enjoy some freshly made strawberry ice cream. The farm holds a large cafe serving delicious refreshments, a vegetable shop and product shop or a gift. There is a 200 car parking lot for people visiting with a car.